Introduction

My names Alex Cornford, I have been working in online for roughly two and a half years at the time of writing, first for a Pay Per Click Affiliate network and then for company specialising in Onsite Marketing solutions who's aim was to increase visitor to customer conversion rates for websites.

By no means do I consider myself an Internet expert, but I am fascinated by the opportunities the web gives to everyone and how anyone with an idea and a bit of know how (or at least the willingness to learn) can communicate with the world, often making a great deal of money along the way.

The main focus of my blog is going to be on how websites can make a lot more money by improving their visitor to customer conversion rates - by which I mean getting more of the people who have arrived at the site to end up making a purchase.

A lot of my advice and comments are second hand, borrowed from books and promotional information I have read as well as conversations and opinions of colleagues I have worked with. I make no apologies for this, the best ideas and I guess advice is often borrowed and if I can help communicate these ideas with others then that should be of benefit to everyone. My intention is for all comments to be completely impartial to particular service providers and vendors in the market.

The language of the blog is very basic and uncomplicated and often the explanations are geared towards readers who have no background experience whatsoever. Opinion and constructive criticism is welcome and again by no means am I the expert so if you disagree with anything you read please do let me know as it is great to learn from others.

I believe strongly in the messages I am communicating and if I can help anyone further their business then I will be very happy indeed. Finally, thanks for taking the time to read my blog.